A 360° service business model – what is it, and what benefits does it guarantee?

23 September 2020

The IT market is changing very dynamically. Products and services evolve as fast as the expectations and needs of their consumers. The trend of sector and solution specialization has been evident for some time now. More and more often, there is a shift from a project approach to a process approach, and companies looking for IT partners are increasingly interested in professional and comprehensive services and long-term cooperation.

Comprehensive IT support

An appropriate IT strategy lets you organize processes within the company, reduce total cost of ownership (TCO) and increase the efficiency of the organization. It is also the first step towards building a competitive advantage

That is why, although choosing the right IT partner is not easy (we have already written about it in the article on how to choose the right partner for IT projects), it is crucial – from the perspective of the whole company.

Therefore, it is worth to choose a company that comprehensively provides IT services, operating in a business model based on 360° services. The main goal of this model is to address all IT needs and, at the same time, declare full readiness for comprehensive support within their scope.

Modern IT companies should not only perform an executive but primarily an advisory role. They should assume the position of responsible business partners, supporting businesses in implementing their IT strategies, designing flexible architecture, and planning new implementations in the long term. They should skillfully combine a critical approach and innovativeness to guarantee their clients the highest quality of provided services. As experience shows, only IT partners who have a complete picture of the organization, its projects, and the changes taking place within it can guide a company through the whole process of digital transformation responsibly.

The benefits of comprehensive IT support

During the implementation of IT projects, there is often a need for expert knowledge, which is undoubtedly a limited and difficult-to-access resource. This is what makes the model of IT support based on 360° services so attractive. It allows to provision access to specialists from all IT areas in one place, giving the customer the freedom to choose whether they will use full IT support or focus on one, chosen area only. This is especially important from the point of view of modern, geographically dispersed, and technologically diverse organizations, for which IT support is becoming one of the most important business processes that guarantee business continuity.

What benefits do 360° services guarantee?

• Access to the latest technology and external specialists with extensive knowledge and experience, using best practices.
• Focusing on the main business objective of the company and gaining competitive advantage this way.
• Adjusting the scope of support to the individual requirements of a given company, including its business and the type of use of information technology.
• Reducing the costs associated with running a business in the IT area and increasing their predictability.
• Using advanced diagnostic and administrative tools.
• Full availability of IT services (24 hours a day, 7 days a week).
• Partnership with IT leaders.

Comprehensive IT solutions are a proven recipe for business success and a great way to boost its development. It is the easiest way for IT companies to take full responsibility for the technological stack and become a strategic business partner for many businesses – regardless of their size or industry. This approach makes IT projects a real catalyst for organizational change.