Professional analysis of customer behavior
28 October 2020
Nowadays there is nothing more valuable than information. Knowledge of our customers’ preferences and habits and knowledge of their behavior not only allow us to react to their needs in real-time but above all, they allow us to conclude and better plan long-term activities. One of our start-ups called MovStat is perfectly aware of this fact. To meet the needs of industries such as tourism, sports, public transport, and culture, as well as places such as stores and offices, they have set out to revolutionize the market and provide access to a completely new quality of knowledge. Today we will tell you briefly about what distinguishes this solution and the benefits of using it.
Offline traffic analysis
The MovStat system is a tool that enables professional analysis of customer behavior, based on anonymous data about traffic and behavior of people in locations where your business operates. All this is based on the video from the CCTV systems you are already using, as well as additional, dedicated cameras and custom software that allows you to generate statistics. The use of the latest algorithms and technologies, such as Machine Learning, makes it possible to analyze video materials in great detail, and all collected data is presented using an intuitive panel, which significantly improves drawing conclusions and planning further actions on their basis.
MovStat allows you to easily monitor all relevant factors affecting customer satisfaction and react in real-time to dynamically changing traffic volumes. It is a system that significantly improves the performance of any company and supports you in making important business and marketing decisions.
What makes it special?
- Alert system – an automatic response to exceeding the set KPI values.
- Real-time operation – updating and displaying data in real-time.
- Ease of integration – possibility to be integrated with external tools used in the company.
- Data export to file function – enables and facilitates further advanced business analysis.
- Intuitive administration panel – easy to use and allowing easy data filtering.
Benefits for the business
Are you looking for reliable customer data? Do you want to shorten your marketing and business decision-making time? Do you want to reduce the costs generated by existing methods of obtaining information? Meet MovStat.
What can we guarantee you?
- Adjusting sales and promotional initiatives to customer activity.
- Improving the customer shopping experience by streamlining the service process.
- Eliminating bottlenecks in the sales process.
- Improving employee roster management and the ability to plan recruitment with real data.
- Access to information on which areas and what product ranges attract customers most.
Using the right information is the real key to success in every industry, and a well served customer is a happy customer. That is why it is worth analyzing your customers’ behavior and responding flexibly to their needs. It is the easiest way to streamline your sales processes, and consequently increase your profits.
The technology company Netizens, which closely cooperates with Euvic, is the author of this solution. Netizens offer services in the area of full-stack development. Not only does it create software, but it also builds IoT products from scratch that combine software, firmware, and hardware elements.
You can find more information about MovStat on movstat.com
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