
MarTech – why are marketing and technology an inseparable pair?
27 April 2021
The Internet, new media, and digital channels of communication, sales, and customer service have made modern consumers accustomed to ubiquitous personalization, omnichannel, or seamless, automated contact with brands in real-time. Today’s world is engulfed by technology, which in turn is driven by data. If we consciously choose not to use it, not only will we fall behind the competition, but first […]
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